In a concerted effort to address climate change and amplify awareness on Nationally Determined Contributions (NDCs), the Regional Hub for the Pacific is proud to announce the launch of a groundbreaking initiative aimed at empowering young social media influencers and climate advocates from the Pacific Region.

Under the banner of #SwipeUp4Change, this initiative seeks to gather young leaders to exchange knowledge, collaborate, and harness the power of social media to drive climate action in the Pacific region.

Nationally Determined Contributions (NDCs) represent a crucial framework for nations to outline their goals and actions in combating climate change. However, limited awareness among youths on NDCs has been identified as a significant challenge.

Recognising this, the Regional Pacific NDC Hub is taking proactive steps to engage and educate young leaders on the importance of NDCs and their role in addressing climate change.

“As someone who has seen the impact of social media firsthand, I am excited to be part of this initiative to amplify awareness on climate change and NDCs. Together, we can leverage our platforms to inspire action and make a real difference in the fight against climate change,” Social Media influencer, Wasina Leonnie.

At the recent Pacific Resilience Meeting (PRM) in August 2023, youth participants voiced a strong desire for communication training to increase visibility on climate change. In response, this initiative will provide hands-on training to equip youth participants with the necessary skills to effectively communicate complex climate topics through social media platforms such as Facebook, Instagram, TikTok, and Twitter.

“As the Regional Pacific NDC Hub, we recognise the urgent need to empower our youth to become effective advocates for climate action. By bringing together social media influencers and climate advocates, we aim to create a powerful synergy that will amplify the importance of climate action and Pacific NDCs. Through this initiative, we support the Pacific countries to pave the way for a new generation of leaders who will drive meaningful change in our region,” Regional Pacific NDC Hub Project Manager Iris Cordelia Rotzoll.

Through collaborative engagement, knowledge-sharing, and experiences, this initiative aims to inspire grassroots movements and mobilise action towards a more sustainable future. By leveraging the growing significance of digital platforms for communication in the Pacific, we are confident that this initiative will make a tangible impact in the fight against climate change.

The Regional Pacific NDC Hub’s action is possible thanks to generous funding from the European Union (EU), German Federal Ministry for Economic Cooperation and Development (BMZ), New Zealand’s Ministry of Foreign Affairs and Trade (MFAT) and Australia’s Department of Foreign Affairs and Trade (DFAT).