Fiji Airways, Fiji’s National Airline has announced major sports sponsorships for next year, welcoming onboard new partners and increasing investments for existing partners.
2024 will see us enter into new sponsorships and partnerships that capture audiences not only in our key markets but globally. Our new sponsorships now include the Melbourne Storm, Kaiviti Silktails, LA Galaxy and an increase in sponsorship for Fiji Rugby Union (FRU) and the Fijian Drua.
The airline is foraying into Rugby League with its first partnership with a top National Rugby League (NRL) team, the Melbourne Storm.
Through this partnership with the Storm, Fiji Airways has been able to secure the first ever NRL match to be hosted in Fiji with the Melbourne Storm in 2024.
Fiji Airways’ ventures into the NRL don’t end there. We are the official partner for the NRL Vegas Round in February 2024 where four NRL teams will be competing in a double header at Allegiant Stadium in Las Vegas.
“We want to gain new audiences, leverage all our partnerships to generate more exposure for the airline and use the teams’ fan bases to build reach and loyalty for Fiji Airways,” Fiji Airways CEO, Andre Viljoen added.
The Fiji based Kaiviti Silktails which compete in the New South Wales Rugby Leagues’ Ron Massey Cup is also being welcomed into our vuvale and will now be known as the Fiji Airways Kaiviti Silktails. We are proud to support them through the new season and beyond.
We are substantially increasing our sponsorship with the Fiji Rugby Union in 2024. Over the years the National Airline has played a major role in the development and growth of rugby in Fiji across both the mens and womens 7s and 15s games. Our long existing partnership will be even more extensive in 2024. We will be standing with our mens and womens 7s teams as they gear up to win Gold at the Olympics in 2024.
The 2024 Super Rugby season will also see Fiji Airways increasing and extending its sponsorship of the Fijian Drua, which has been the breakthrough team this year in the Super Rugby competition. Not only will the company be one of the major sponsors, we will also be the Official Airline of the Drua.
“We firmly believe in the power of sports changing lives, and the Drua are a living example of this. We are proud to be able to do more for the team next year.”
Lastly, in our largest soccer partnership ever, the company has launched a wide-ranging multi-year sponsorship with the LA Galaxy, a five-time Major League Soccer (MLS) Cup Champion in the United States.
“The U.S. is set to host the 2024 Copa América, the 2025 FIFA Club World Cup, and the 2026 FIFA World Cup, which will take place in Los Angeles putting an international spotlight on the region’s soccer community with millions of viewers and visitors from around the world.”
“With daily flights between Nadi and Los Angeles, this partnership will enable us to broaden our presence in Los Angeles, capture more market share and increase visitor arrivals for Fiji’s tourism sector.”
In order to capitalize on these sponsorships, the airline will also introduce packages and promotions with exclusive airfares, holiday packages and fan experiences.
An integral part of the plans for 2024 are to revive many of the company’s community outreach programmes such as rugby, netball and other sports clinics.
SOURCE: FIJI AIRWAYS/PACNEWS
