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Fiji’s sugar industry has been further boosted with the opening of the new tissue culture laboratory in Lautoka Monday.
Prime Minister Voreqe Bainimarama, while opening the new Dr Krishnamurthi Tissue Culture Laboratory, said his government is committed to seeing that the many people who depend on sugar for all or part of their livelihoods can count on an industry that competes well in global markets, promotes efficiency and produces strong incomes across the sector.
“We are working hard to lift up the industry by increasing cane production, yield and investing in mechanisation and modern transportation,” he said.
“The laboratory will specialise in tissue culture technology which is used in many countries such as India, to produce large volumes of pure and disease-free sugarcane plantlets that can multiply quickly in a smaller space.”
PM Bainimarama also paid tribute to the late Dr Krishnamurthi who was heavily involved in the refinement and evolution of the sugar crop around the world.
The procurement of the lab equipment has been made possible through the assistance of the European Union.
Meanwhile, Bainimarama also launched the Fiji Sugar Corporation's new Sugars of Fiji retail and export brand at its packaging plant in Lautoka.
“This rebrand is more than just a name change," he said.
"We have arrived at this point after working for many months to evaluate our standing in the world, strengthen the Fiji Sugar brand globally, and seek ways to leverage Fiji’s unique brand position to support Fiji’s oldest export product."
The new look features Fiji blue – symbolic of the country’s national flag and Pacific Ocean, as FSC adapts to consumer trends around the world and draws inspiration from Fiji’s renowned branding as a pristine paradise.
SOURCE: FIJI GOVT/PACNEWS
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